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THE STATE OF INFLUENCE
How can brands best capitalize on influencer marketing, and quickly?
Kristi Daraban | Vice President of Social Media, Nationwide Insurance
Devin Donaldson | Founder, Meet Jointly
Rebecca Ritchey | Writer + Blogger, Eating Books
According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. What is the state of influencer marketing and where is it headed? How can brands best capitalize on this complete shift in strategy, and quickly?