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THE POWER GRAB
In this inspiring and provocative talk, Shannon Coulter will share her most valuable and candid strategies for achieving impact on a grand scale, including how to accelerate women’s leadership in the workplace and beyond.
Shannon Coulter | Co-Founder, Grab Your Wallet
When women truly support each other, the impossible is suddenly possible, big limitations become surmountable, and power can be accumulated quickly. So, why don’t we do it more often? It’s the elephant in the room and one Shannon Coulter is out to crush.
In October 2016, Shannon found her life transformed in the days following the release of the Access Hollywood tapes, when in a burst of inspiration she co-founded the #GrabYourWallet movement — a boycott of companies with financial ties to the Trump family.
Since then, the #GrabYourWallet hashtag has been seen over one billion times and has been instrumental in getting 23 companies to stop doing business with the Trumps including Nordstrom, Neiman Marcus, Sears, Wayfair, and The Honest Company. #GrabYourWallet was also partly credited with Fox News’ decision to fire Bill O’Reilly after #GrabYourWallet participants encouraged companies like Angie’s List to pull advertising dollars from the show in the midst of a sexual harassment scandal.
Along the way, Shannon — a career digital marketer — noticed that some strategies were especially powerful in turning #GrabYourWallet into a true movement. One of these strategies came about after an epiphany about the in-fighting she’d witnessed at a large agency and how competitiveness between women in particular might be transformed into rocket fuel for gender equality at large.