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MOBILE MESSAGING 101

As digital traffic moves from desktops to mobile devices, short-form messaging becomes a critical component of modern communication.

Melinda Krueger | Associate Principal, Marketing Services, Salesforce

Push notifications keep app users engaged, helping marketers maximize the return on their app investment. Text messages deliver high impact content to the most personal, least crowded inbox to date. In this session, you will:

• Learn the building blocks of short-form digital messaging: subscriber acquisition, rules & regulations, content ideas, best practices and industry trends.
• Understand the process for obtaining or transferring a US shortcode.
• Mine your data to understand what resonates with your customers and prospects.

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