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MIND OVER BODY? OR NOT? THE FUTURE OF TARGETING WOMEN.

How will the marketers of the future target women consumers and how do our purchasing patterns differ from men’s?

Kristina Durante | Associate Professor of Marketing, Rutgers Business School

Kristina Durante, an associate professor of marketing at Rutgers Business School, will share her latest research on something as old as time – our own hormones – and how major brands and marketers can best communicate to and engage women through digital targeting.

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