MEMBERS-ONLY VIDEO LIBRARY
Become a member for access to event videos and workshops.
WE DON’T WANT NAZIS DRINKING OUR BEER
In today’s politically charged climate, how should your brand respond?
Tanisha Robinson | CEO, BrewDog
We’ve seen brands like Pepsi try and fail, potentially scaring off so many other brands from dipping their toe into the political waters. But is that okay? Should corporate America and its marketing teams bear some responsibility for the public conscious? As the Managing Director of Brewdog USA, Tanisha Robinson, gets to push the boundaries of what is traditionally accepted as “safe” advertising on a daily basis as she launched their iconic international brand stateside. Playing it safe is far from the Brewdog brand standard. In this provocative talk, Tanisha will challenge your brand’s status quo and make you wonder – if silence is a sign of acceptance, what message is your brand sending out into the world?