MEMBERS-ONLY VIDEO LIBRARY
Become a member for access to event videos and workshops.
THE COMMENT SECTION GENDER GAP + FIGHTING COMMUNITY DISENGAGEMENT
In comment sections, women are less likely to add their voices and engage with news stories, reinforcing male-dominated dialogues and interpretations of events.
Nina Lassam | Director of Ad Product, The New York Times
For media to remain a true source of viable discourse online, women must represent a proportionate percentage of the voices found in online comments. This is equally important from a business perspective. In an economic environment where media is evaluated on influence and engagement, the comment board and social media can be a valuable indicator of a publication’s relevancy. Nina Lassam, 2017 Knight Visiting Nieman Fellow and Director, Ad Innovation at the New York Times, will discuss her research and its impact on advertising.