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THE COMMENT SECTION GENDER GAP + FIGHTING COMMUNITY DISENGAGEMENT

In comment sections, women are less likely to add their voices and engage with news stories, reinforcing male-dominated dialogues and interpretations of events.

Nina Lassam | Director of Ad Product, The New York Times

For media to remain a true source of viable discourse online, women must represent a proportionate percentage of the voices found in online comments. This is equally important from a business perspective. In an economic environment where media is evaluated on influence and engagement, the comment board and social media can be a valuable indicator of a publication’s relevancy. Nina Lassam, 2017 Knight Visiting Nieman Fellow and Director, Ad Innovation at the New York Times, will discuss her research and its impact on advertising.

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