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BUILDING A CONTENT EMPIRE: AN INTERVIEW WITH JENI BRITTON BAUER

Jeni’s social accounts have become an example for brands both large and small.

Marti Post | Vice President of Strategy, Mindstream Interactive

Jeni Britton Bauer | Founder + Chief Creative Officer, Jeni’s Splendid Ice Creams

Jeni has been making ice creams professionally for two decades. Before that, she studied art, worked in a bakery, and had a serious hobby blending perfumes and collecting essential oils. Jeni founded Jeni’s Splendid Ice Creams in 2002. Her ahead-of-the-trend vision — using whole ingredients and dairy from grass-pastured cows, rather than synthetic flavorings and commodity ice cream mix — coupled with inspired flavors sparked the artisan ice cream movement more than a decade before it would become a top food trend. Jeni is a James Beard Award-winning author of two cookbooks and has been recognized by Fast Company as one of the most creative people in business. Today she is one of the rare Founders who exemplifies true creativity on digital channels. Her personal accounts have paved the way for brands large and small and she has always stayed on the cutting edge of digital marketing and communications as her business has grown from one ice cream parlor in Columbus, Ohio to a national phenomenon.

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