Katie McKenna

Director of Content, Portent

Q: Why did you join Women in Digital?

A: I joined women in digital because I was tired of going to painful networking events where I never met anyone who I could relate to! I also wanted to meet other women marketers who were powerful and amazing at their jobs—I wanted to get inspired.

Q: What’s your specialty? What makes you tick?

A: I work as the Director of Content at my agency, but my specialty is really people. I love conducting user research, leading the engagement committee at my office (which focuses on making our agency culture even stronger), and being a manager.

Q: What was your first job out of college?

A: I worked at a record store. I started out on the cash register and ended up doing social media, promotions, and traditional advertising for them.

Q: What is the best career advice you’ve ever received?

A: “Watch your language.” This doesn’t mean avoiding cussing. It means noticing how you speak to yourself. Do you encourage yourself and tell yourself, “Hell yes, I can do this!” or are you constantly putting yourself down? You have to believe in yourself first and then other people will start to as well.

Q: What can you give your fellow members of Women in Digital?

A: I can help them with their resumes and cover letters, as well as anything content strategy related.

Q: What will be your first ask?

A: I’d like to interview another content strategist who leads a team and see what they do to be successful in their job. There has been a high turnover of content managers at my agency, and I lack advice in that area.

Q: What do you think is the greatest challenge facing women today?

A: One of the greatest challenges facing women today is that we’re taught from such a young age to be demure. As we move into the workforce and become leaders, we struggle to break free from that narrative. As a boss and a leader, I’ve struggled to come out of my “nice girl” shell. I want to be respected and taken seriously—I may only be 5 foot 3 and look a lot younger than my 29 years, but I’m smart, hardworking, and have great ideas about how to make my company better. I want people to trust me and know that I’m a kind person, but also not see me as a “bossy bitch.”

Q: What do you think we can do to overcome that challenge?

A: We all have to rise to the challenge together and realize that there’s enough room for all of us at the top. The more women who break free from the “nice girl” stereotype, the more we’ll be seen as badass, respected leaders. And in order to do that, we have to remain present and work at it every single day.

Q: Why do you love digital?

A: I love digital because it’s constantly evolving. I’m a very curious person, and I can’t imagine doing the same thing day in and day out. Because digital changes at such a rapid pace, I don’t ever have to worry about being bored or being able to get by without learning something new every week.

© Copyright 2017 Women in Digital USA. All rights reserved.