Anna-Vija Mcclain

Founder + President, Piccolo Marketing

Q: Why did you join Women in Digital?

A: I saw an opportunity to get involved and grow my network strategically with Women in Digital while strengthening my leadership skills and helping others. I am a member of other boards and networking groups but knew the audience of WID would allow me to grow in more ways than one.

Q: What’s your specialty? What makes you tick?

A: Efficiency through processes and systems, strategically in relation to small business owners and women in business.

Q: What was your first job out of college?

A: I didn’t graduate college with a bachelors degree, but was a full time waitress throughout my college years and for a while after getting my associates in communication. My first “big girl” job was as the private events coordinator at Old Hickory Country Club.

Q: What is the best career advice you’ve ever received?

A: I had been working with country clubs for almost 9 years and was tired of them. I went to speak to a mentor of mine and told him that I wanted to do something else but wasn’t sure what that something else was. He suggested I go back to my office, shut the door, and write down every single thing that I do in my job, everything from scheduling to selling memberships. He then told me that once I was done, I should rank those things starting with what I love to do most and stop when I got to number four or five. Then, he said to stop tolerating all the bullshit and go find a job that allows me to do those 4 or 5 things all the time. We take jobs because we think they will leverage us into something we love and be happy in, but if we would just find something that makes us happy right off the bat, then we don’t have to compromise with ourselves and our dreams.

Q: What can you give your fellow members of Women in Digital?

A: Mentorship, regardless of age. Everyone needs somebody else who understands or has been there and can help them make decisions until they can see clearly on their own and are able to move forward. I act in this capacity for my Piccolo Marketing team already, as well as for my coaching clients and in other volunteer organizations.

Q: What will be your first ask?

A: How do other successful women deal with imposter syndrome?

Q: What does digital mean to you?

A: EVERYBODY AND EVERYTHING! The term digital is becoming more broadly defined everyday and regardless of what your “real job” is, almost all of us engage in some form of digital daily. To me, it covers CRMs, social media, digital photography, even sales followups. Almost everything in work could be made better if it had a process with digital and/or automatic components.

Q: What do you think is the greatest challenge facing women today?

A: Respect. Women are, in general, not trusted or listened to and we often have to work 5 times as hard as our male counterparts to gain just the smallest bit of respect.

Q: What do you think we can do to overcome that challenge?

A: Help each other, truly lift each other up. We have to mentor one another and stand together. There are so many external factors constantly trying to pit women against one another and we have to become cognizant of those factors in order to actively combat them.

Q: Why do you love digital?

A: It just makes my life easier. Literally my whole life runs digitally and it allows us to accomplish so much more than we could without it.

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