CONFERENCE | AGENDA

    Wednesday, October 25

NETWORKING 

6:00 pm – 9:00 pm

KICK OFF PARTY | EARLY REGISTRATION + HAPPY HOUR 

Gather to meet all of the other fabulous Women in Digital at a Welcome Reception and Happy Hour. Also, register early, grab your swag bag and avoid the Thursday morning lines.

Where: The Westin Hotel • Click here for room block reservation

     Thursday, October 26

    7:30 am – 8:30 am  • Check-in & Registration

     Welcome

8:30 am – 8:45 am
Emcee Welcome

Kerry Flynn
Business Reporter, Mashable

8:45 am – 9:15 am
How we got here. The story of Women in Digital.

Alaina Shearer
Executive Director, Women in Digital

   Thursday: Morning Sessions

MAIN STAGE

9:30 am – 10:00 am
Mind over body? Or not? The future of targeting Women. [full description]
Kristina Durante
Associate Professor of Marketing, Rutgers University

How will the marketers of the future target women consumers and how do our purchasing patterns differ from men’s? Kristina Durante will share her latest research on something as old as time — our own hormones — and how major brands and marketers can best communicate to and engage women through digital targeting.

10:00 am – 10:30 am
The UX of your life. Avoid your pitfalls and conquer life with confidence. [full description]
Breonna Rodriguez
Lead Digital Designer, Sesame Street

When it comes to designing an e-commerce site for candles or an app to take notes, most digital designers can find a solution with their eyes closed. But when it comes to real life challenges, like designing our career paths or turning negative feedback into a positive motivation, many of us barely pass the QA test. Instead of proactively creating a positive experience for ourselves, we often tend to go with the flow … and run into the same errors over and over again. Learn how to connect the dots between key UX design principles and your professional goals and conquer life with confidence.

10:45 am – 11:45 am
Change from Within – GoDaddy [full description] Katee Van Horn, VP, Global Engagement and Inclusion, GoDaddy
Ursula Mead, Founder and CEO, InHerSight (moderator)

Do we have a chance to transform our company cultures? Do we even have a choice? We either have to try to change it or deal. Rather than ignoring sexist environments, some corporations are taking the issue head on with the help of women from within their ranks. During this incredibly provocative one-on-one interview, moderator Ursula Mead, CEO of InHerSight, will lead a conversation with Katee Van Horn. Van Horn brings a unique perspective, she has spearheaded a successful shift in culture at GoDaddy – the battle is on, but in ways that may surprise you.

WORKSHOPS

9:30 am – 10:30 am
Authentic Content + Your Brand Voice [full description]
Seth Gray
Co-Founder, Chief Strategist, Cement Marketing

10:45 am – 11:45 am
Seven game changing SEO tactics [full description] Jenna Ahern
President and Owner, Guardian Owl Digital Boutique

EXECUTIVE TRACK

9:30 am – 10:30 am
The empowered consumer + future of customer experience. [full description]
Ekaterina Walter
Bestselling Author, Speaker, and Global Evangelist for Sprinklr

10:45 – 11:45
Empathy Driven Leadership + A Tale of Two Managers. [full description]
Nicole Kuhnlein
Digital Innovation Manager, General Motors

MEMBER’S LOUNGE

10:45 am – 11:45 am
See it. Hear it. Stop It. Fighting Sexism at Work.
Members Only
Molly Eyerman, President, Vivo Growth Consulting
Annie Hardy, Principal and Managing Director, Zeet Consulting

All day, both days.
Balm Skincare Facial Bar
Members Only
Meet the Founder of Balm Skincare, Lindsey Moeller and line up for free samples and mini facials.

LUNCH 

11:45 am – 1:30 pm

FOOD TRUCKS ON COLUMBUS COMMONS

Break for lunch with a walk to the Columbus Commons and enjoy Thursday’s weekly food truck festival or eat at any number of restaurants in the area.

Where: Downtown Columbus, Columbus Commons

   Thursday: Afternoon Sessions

MAIN STAGE

1:30 pm – 2:00 pm
The comment section gender gap + fighting community disengagement [full description] Nina Lassam
Director, Ad Product, The New York Times

In comment sections, women are less likely to add their voices and engage with news stories, reinforcing male dominated dialogues and interpretations of events. For media to remain a true source of viable discourse online, women must represent a proportionate percentage of the voices found in online comments. Nina Lassam, 2017 Knight Visiting Nieman Fellow, will discuss her research and it’s impact on advertising.

2:00 pm – 2:30 pm
Alternate Realities: A Peek Into Virtual Worlds [full description] Emily Yu
Project Manager, Gramercy Tech

Welcome to the new alternative reality: Virtual, augmented and mixed reality has entered the lexicon of nearly every industry but what does that actually mean? And where is it headed? Emily Yu, will introduce you to the nuances of these new technologies as well as practical examples of how they can not only engage your target audience but drive real world ROI.

2:45 pm – 3:45 pm

Panel: The State of Influence [full description]
Kyla Brennan, Founder and CEO, HelloSociety
Devin Donaldson, Founder, Meet Jointly
Rebecca Ritchey, Writer and curator of the literary food blog, Eating Books
Kristi Daraban, Vice President, Social Media, Nationwide Insurance (moderator)

According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. How can brands best capitalize on this complete shift in strategy, and quickly? On this engaging panel, we’ll hear from experts within influencer marketing – Kyla Brennan, Devin Donaldson, and Rebecca Ritchey. We’ll explore the opportunities and dive into the pros and cons of the overwhelming amount of influencer marketing options facing today’s advertiser.

2:45 pm – 3:45 pm
Asks & Gives

The foundation of our organization is our Ask & Give exchange. Witness and participate in the power exchange everyone is talking about.

4:00 pm – 4:30 pm
How millennials are changing the landscape of wellbeing [full description] Marah Lidey and Naomi Hirabayashi, Shine Text Co-Founders

Millennials are spending ¼ of their disposable income on investing in their wellbeing – that’s twice as much as the baby-boomer generation. The demand for a peer-to-peer solution around wellbeing drove co-founders Marah Lidey and Naomi Hirabayashi to come up with the idea for Shine — to make wellbeing more accessible for everyone. Their start up just secured 2.5 million in venture funding and scaled to 500,000 users in its first year. Learn about their journey at the cutting edge of mobile messaging and on millennials and the changing landscape of well being.

4:30 pm – 5:00 pm
The Power Grab [full description] Shannon Coulter
Co-Founder, GrabYourWallet.org

When women truly support each other, the impossible is suddenly possible, big limitations become surmountable, and power can be accumulated quickly. So, why don’t we do it more often? It’s the elephant in the room and one Shannon Coulter is out to crush.

In October 2016, Shannon found her life transformed in the days following the release of the Access Hollywood tapes, when in a burst of inspiration she co-founded the #GrabYourWallet movement — a boycott of companies with financial ties to the Trump family. Since then, the #GrabYourWallet hashtag has been seen over one billion times and has been instrumental in getting 23 companies to stop doing business with the Trumps.

In this inspiring and provocative talk, Shannon will share her most valuable and candid strategies for achieving impact on a grand scale, including how to accelerate women’s leadership in the workplace and beyond.

WORKSHOPS

1:30 pm – 2:30 pm
Authentic Empathy Building: Taking Research Out of the Lab. [full description]

Cassandra Rowe
Manager, International Growth and Research, Pinterest

2:45 pm – 3:45 pm
Every seat at the table. [full description]

Shilpa Rao
UX Design & Strategy Instructor, General Assembly

4:00 pm – 5:00 pm
Mobile Messaging 101 [Full Description]

Melinda Krueger
Associate Principal, Salfesforce Marketing Cloud

EXECUTIVE TRACK

1:30 pm – 2:30 pm
The future is influence. Now what? An inside look at influencer marketing [full description]

Kyla Brennan
Founder & CEO, HelloSociety

2:45 pm – 3:45 pm

Paid Editorial + the State of Digital Advertising. [Full Description]

Nina Lassam
Director, Ad Product, The New York Times

4:00 pm – 5:00 pm
What might a powerful man do? Lessons among men for the modern female executive. [full description]

Melody Roberts
VP, Customer Experience Innovation, Panera

MEMBER’S LOUNGE

1:30 pm – 2:30 pm
Let’s Get Uncomfortable [full description]

Members Only

Lindsey Moeller, Founder, Balm Skincare and Botavi Labs

THE PARTY!

6:00 pm – 9:00 pm

PILLAR HAPPY HOUR

Join us at Strongwater in Columbus’ Franklinton neighborhood for a night we’ll all be talking about for years, sponsored by Pillar Technology. Expect all the fun, all the networking, and all the sass.

Where: Strongwater, Franklinton 

Pillar Technology is a super high-tech consulting company taking marketing and strategy by the horns. Does your agency know what embedded software is? We do. Your traditional agency talks about integrating technology with these things — they talk — but we do it every day, in a big way. Because technology is our game, and our team is made up of skilled players.

    Friday, October 27

    7:30 am – 8:30 am  • Check-in & Registation

Kerry Flynn

8:30 am – 9:15 am
Emcee Welcome + City Champion Celebration

Kerry Flynn
Business Reporter, Mashable

   Friday: Morning Sessions

MAIN STAGE

9:30 am – 10:00 am
Interview: Building a Content Empire
Jeni Bauer
Founder, Chief Creative Officer, Jeni’s Splendid Ice Creams

Jeni has been making ice creams professionally for two decades. Her ahead-of-the-trend vision—using whole ingredients and dairy from grass-pastured cows, rather than synthetic flavorings and commodity ice cream mix—coupled with inspired flavors sparked the artisan ice cream movement more than a decade before it would become a top food trend.

Today Jeni she is one of the rare Founders who exemplifies true creativity on digital channels. Her personal accounts have paved the way for brands large and small and she has always stayed on the cutting edge of digital marketing and communications as her business has grown from one ice cream parlor in Columbus, Ohio to a national phenomenon.

10:00 am – 10:30 am
The Motherhood Quotient [full description] Ekaterina Walter
Best selling Author, Public Speaker and Global Evangelist for Sprinklr

As women we are all faced with the motherhood quotient, the division of our time and energy between being the most amazing mothers we can while also balancing our career objectives. And, all too often, balance can be allusive or downright frustrating. Is striking a balance at all even possible? How can we reclaim our motherhood for our sakes and the sake of our children? Ekaterina Walter, a best selling author, public speaker and the Global Evangelist of Sprinklr, will take us through she and her daughter’s remarkable journey of finding their own balance in this compelling and inspirational talk.

10:45 am – 11:15 am
We Don’t Want Nazis Drinking Our Beer. [full description] Tanisha Robinson
Managing Director, Brewdog USA

In today’s politically charged climate, how should your brand respond? We’ve seen brands like Pepsi try and fail, potentially scaring off so many other brands from dipping their toe into the political waters. But is that okay? Should corporate America and its marketing teams bear some responsibility for the public conscious? As the Managing Director of Brewdog USA, Tanisha Robinson, gets to push the boundaries of what is traditionally accepted as “safe” advertising on a daily basis as she launched their iconic international brand stateside. Tanisha will challenge your brand’s status quo and make you wonder — if silence is a sign of acceptance, what message is your brand sending out into the world?

11:15 am – 11:45 am
The Power of Peers [full description] Artie Isaac
Vistage Chair, Speaker + Coach

The founding chair of the first Women in Digital peer group — and the chair of six CEO peer groups for Vistage International, Artie Isaac is committed to levering his privileges as an ally to Women In Digital.

WORKSHOPS

8:30 am – 9:30 am
B2B LinkedIn. Create, dominate and change your company or client’s LinkedIn game.
Jean Boen Roberts
Account Executive + Digital Marketer, Birdeye Design

9:30 am – 10:30 am
Just Snap It: The Terror and Triumph of Advertising on an Emerging Platform [full description]

Margaret Russo
Creative Director, POSSIBLE

10:45 am – 11:45 am
Design at the Speed of Social: Design Basics for Crafting Social Posts [full description]

Lacey Picazo
Principal & Founder, ZoCo Design

EXECUTIVE TRACK

9:30 am – 10:30 am
UX Team Work Makes the Dream Work. [full description]

Krys Roth
Sr. UX Designer, DSW

10:45 am – 11:45 am
Executive Asks & Gives

Alaina Shearer
Executive Director, Women in Digital

MEMBER’S LOUNGE

10 – 10:45 am
A Leap of Faith, or the Biggest Mistake of Your Life? [full description] Members Only
Amara Bell, Brand & Activations Strategist, Abercrombie & Fitch

10:45 am – 11:45 am
What’s in a name? Gender and the Unending Burden of Proof [full description] Members Only
Martin Schneider and Nicole Hallberg, Signature Swappers, “Not Each Other” Podcast Hosts

LUNCH 

11:45 am – 1:30 pm

Downtown Columbus Lunch 

We will provide everyone with a custom map of all downtown restaurants within a five minute walk of the Southern Theater. Pick from a plethora of local restaurants and make some quick shop hops before heading back to afternoon sessions. 

Where: Downtown Columbus

   Friday: Afternoon Sessions

MAIN STAGE

1:30 pm – 2:00 pm
10,000 Pages Later: Inside Dell’s Blog Redesign [full description] Laura Pevehouse
Chief Blogger, Editor-in-Chief, Dell

What happens when a massive corporation makes a move to completely revamp a decades old labyrinth of blogs and content? What if that corporation happened to be Dell, one of the first companies to fully embrace blogging and reap the benefits and respect the world over for its blog presence and search rankings? Enter LauraPevehouse. Laura will share her journey in navigating the technical perspective of the redesign and blog mergers while sharing the most valuable lesson of all — how to ensure productive and constructive team conversations on digital projects when it feels like you’re speaking different languages.

2:00 pm – 2:30 pm
Calling Bull S#*t on Faux Feminism [full description]

Katie Martell
Femvertising Slayer and On-Demand Marketing Consultant

In this session, Katie will expose the troubling trend of using feminism as a marketing commodity. She will call bull on the illusion of progress in marketing to women, and present some alternative strategies (not to be confused with alternative facts) for businesses to truly support women.

2:45 pm – 3:45 pm
The Wendy’s Phenomenon [full description] Meredith Ulmer, Social Media Specialist, The Wendy’s Company
Christina Miller, Associate Channel Director in Social Strategy, VML

From trolling right back and trouncing Thuggy D to out RT’ing Ellen DeGeneras, the Wendy’s social team has dominated the Twitterverse for months and months now. The work between Wendy’s digital and their agency, VML has earned Cannes Awards, recognition from AdWeek and their Twitter account is often credited next to Donald Trump’s as keeping Twitter alive and well. So, how do they do it? Everyone wants to know so we can take their mastery and teamwork back to our own social teams to make the magic happen for our own brands.

3:45 pm – 4:00 pm
ASKS & GIVES

The foundation of our organization is our Ask & Give exchange. Witness and participate in the power exchange everyone is talking about.

4:00 – 4:30 pm
Don’t Go Quietly…

Alaina Shearer
Executive Director, Women in Digital

We’ll wrap up the conference and look forward to the next year for Women in Digital.

WORKSHOPS

1:30 pm – 2:30 pm
Video is Digital. Digital is Video. Recognize that or #brandfail. [full description]

Meryl Draper
Co-Founder & CEO, Quirk Creative

2:45 pm – 3:45 pm
Being an ally to better understand priviledge and gender [full description]

Artie Isaac
Vistage Chair, Speaker + Coach

EXECUTIVE TRACK

1:30 pm – 2:30 pm
LinkedIn for the C-Suite Executive + the Delicate Art of Self-Promotion [full description]

Jean Boen Roberts
Account Executive + Digital Marketer, Birdeye Design

2:45 pm – 3:45 pm
Talent Retention + Winning Over Your “Froggers.” [Full Description]

Megan Blake
General Manager, Wondersauce

MEMBER’S LOUNGE

1:30 pm – 2:30 pm
Unfinished Business: The Half A$%ing It Truth About Today’s Working Motherhood [full description]

Marti Post
VP of Strategy, Mindstream Interactive

 2:45 pm – 3:45 pm
Breaking Through the Noise: 3 Shifts Today’s Professionals Can’t Ignore [full description]

Morgan Mulgrew and Jen Michaels, Mindset Digital

Register Now

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