MISSION & PURPOSE
WHY WOMEN IN DIGITAL?
Gender bias and discrimination is still running rampant within the digital and tech industries, which now include marketing, advertising and communications. We’re no where near where we should be and we need to mobilize for change.
Never before have women been so powerful. So entirely capable of actually making a difference. Why? Because we have digital.
Digital is our power.
Sisterhood is our secret weapon.
Uniting is a must.
Together, we aim to connect women in digital through engaging and educational events and then to enable them with the confidence and membership tools they need to exchange their power. The men who support us will understand our need to gather alone to regroup, share and find our sisterhood.
Women in Digital was founded in June 2016 by a digital strategist and agency owner who sought something she didn’t have – a sisterhood with women who had been through the same experiences. After years of being firmly planted in the camp of denial that sexism did not exist or negatively impact her life, professional status or income, Alaina Shearer, realized it most certainly did after a series of awakening events. Her frustration and overwhelming feeling of helplessness against the broader forces against women led Alaina to call the first gathering of Women in Digital in Columbus in June of 2016. In that moment, Women in Digital was born.
Our members include any woman who practices digital marketing, advertising or communications in any form. Whether that be as a Chief Marketing Officer or an entry level copywriter at a digital agency, or a web designer – she is a woman in digital. With over 900 members and hundreds of others within our national network of local Facebook groups, our network and its power grows by the day.
Unlike any other “networking” event you’ve ever attended, Women in Digital events have an entirely different energy. With well over 5,600 women nationwide now having attended an event, our organization is working to create change within the minds and hearts of each of us as individuals. At every meet up or educational event our members and attendees exchange their power through an Ask & Give exchange.
Our founding story.