AGENDA

2018 NATIONAL CONFERENCE

WEDNESDAY, SEPTEMBER 12

6:00 – 9:00 p.m.

Kick-off Welcome Party
The Westin Hotel

THURSDAY, SEPTEMBER 13

8:00 – 9:30 a.m.

Registration
The Southern Theater

MAIN STAGE + EVENTS

9:30 – 9:50 a.m.

(r)Evolutionary History: From Suffragettes to Social Media

Katie Martell, Marketing Strategist, Business Advisor, Entrepreneur

10:00 – 10:20 a.m.

Change from Within

Alaina Shearer, Women in Digital Founder + Original Member

10:30 – 10:50 a.m.

Finding comfort in the uncomfortable. A marketer’s guide to disruption.

Jonna Bell, Head of Marketing, The Riveter

11:00 – 11:45 a.m.

PANEL: The Mansplain Panel with “4 Woke White Men”. A Good Guy’s Guide to the #metoo movement.

Joanne Lipman, Author, That’s What She Said, Nate Rogers, VP Marketing & Communications, OhioHealth; Robert Abbott, Senior Partner and Founder, Context Digital; Tip Rose, VP of Enterprise Marketing, Cardinal Health; Daniel Marple, Division Vice President, Nutrition, Abbott.

11:45 a.m. – 1:15 pm.

LUNCH: Food Trucks at Columbus Commons

1:30 – 1:50 p.m.

“Alexa, How do we keep up?” The future of voice & its impact on content.

Amanda Todovich, Director, Content Marketing, Cleveland Clinic

2:00 – 2:20 p.m.

Your SEO Elephant. What you need to know and master now.

Jenna Ahern, President and Owner, Guardian Owl Digital Boutique

2:30 – 2:50 p.m.

Be the CEO of Your Life

Kelly Mooney, Former CEO | Resource/Ammirati | CXO IBM iX

3:00 – 3:20 p.m.

Bots Beyond the Hype: How to Successfully Bring AI to Your Business

Clara De Soto, Founder, Reply.ai

3:30 – 3:50 p.m.

The Road to Real: How Aerie Continues to Change the Game

Stephanie Campbell, Social Media Manager, Aerie, American Eagle Outfitters

4:00 – 4:20 p.m.

Representation Matters

Karen Okonkwo, Co-Founder, TONL

4:30 – 4:50 p.m.

Keynote Interview: Tanisha Robinson, CEO, BrewDog USA

Tanisha Robinson, CEO, BrewDog

6:00 – 9:00 p.m.

BREWDOG FRANKLINTON HAPPY HOUR

brought to you by

POWER HOURS 

10:30 – 11:30 a.m.

Social Media & Marketing

Olivia De Leon, Sr. Marketing Consultant at Rational Interaction

1:30 – 2:30 p.m.

Email Marketing

brought to you by

April Mullen,  Women of Email, Co-Founder; Selligent, Director of Consumer-First Marketing Adoption

Jen Capstraw, Director of Strategic Insights & Evangelism, Iterable
President & Co-Founder, Women of Email

2:40 – 3:30 p.m.

UX & Web Design  

brought to you by 

TBA

3:50 – 4:50 p.m.

Programmatic & Paid

Devin Jones, Associate Director of Ad Quality, Amnet and Detroit City Champion; Rachel Boye, Sr. Account Manager, Amnet

FRIDAY, SEPTEMBER 14

8:30 – 9:30 a.m.

Registration

MAIN STAGE + EVENTS

9:30 – 9:50 a.m.

City Champion Ceremony

Your City Champions and Kim Hopcraft, Membership Director, Women in Digital

10:00 – 10:20 a.m.

You’ve got this. Leadership without fear.

Andrea Marshall, Head of Digital Wealth Management Marketing, JP Morgan & Chase

10:30 – 10:50 a.m.

Keynote Conversation: Adrienne Navon and Ann Bair

Ann Bair, Chief Digital Officer, Sr. Vice President, Nationwide Insurance; Adrienne Navon, VP and Chief Marketing Officer, The Ohio State University

11:00 – 11:45 a.m.

PANEL: The Mother of all Panels

Marti Post, Chief Strategy Officer, Mindset Digital (Moderator),
Panelists: Monica Mosure, Vice President of Global Marketing, ms consultants, inc., Carla Silvey, VP of Product, Business Blocks; Yasmin Robles, Owner, Robles Design

11:45 a.m. – 1:15 p.m.

Lunch  – Downtown Columbus

1:30 – 1:50 p.m.

Pitch Deck: The Digital Partners You Need to Hire in 2019 (sponsored segment)

2:00 – 2:20 p.m.

Agencies vs. In-House Teams: Let the Battles End

Selina Petosa, Founding Principal, Chief Creative Officer, Rational Agency

2:30 – 2:50 p.m.

How to Future-Proof Your Digital Career

David Griner, Director of Digital Initiatives, Adweek

3:00 – 3:20 p.m.

Human Experiences of the Future and Why Women Should Build Them

Kate O’Neil, Tech Humanist and Author, Pixels & Place

3:30 – 3:50 p.m.

Passion, Pens & Parties – From Hobby to Jobby

Natalie Keller Pariano, Founder & Artist, Natterdoodle

4:00 – 4:40 p.m.

Women Come First: A Case Study

Katie Keating and Erica Fite, Co-Founders, The Fancy Agency

POWER HOURS 

9:00 – 10:00 a.m.

Salary Negotiation

Lauren Hasson, Founder, DevelopHer

10:10 – 11:10 a.m.

Executives

Yasmine Décosterd, Global VP of People Operations, Sizmek

11:20 – 12:20 p.m.

SEO

Erin Acheson, President and COO, Ginza Metrics

12:30 – 1:30 p.m.

Podcasting

brought to you by

MacKenzie Bennett, Host, PowerPress Podcast and Services and Affiliates Coordinator, Bluberry

2:00 – 3:00 p.m.

 Content Strategy

Marissa Wilson, Marketing Manager, Blavity.com

3:10 – 4:10 p.m.

Copywriting

Nicole Hallberg, Copywriter, Blogger and Philadelphia City Champion

Reserve your spot today before we sell out!

MEMBER TICKET
$375.00

GENERAL TICKET
$575.00

STUDENT / IN TRANSITION TICKET
$125.00

Presenting Sponsors:

Supporting Sponsors:

In-Kind Sponsors:

Featured in:

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